Branding & Identity Design
Designed the competition logo, color scheme, official owl visual identity and supporting graphic assets.
Visual Identity & UI/UX · Web Design & Usability Testing
SAKUstars 2022
A distinctive visual identity, expressive event graphics and a usable WordPress website for Finland's vocational student culture competition.
RoleVisual Identity & UI/UX
Web Design & Usability Testing
Web Design & Usability Testing
ToolsAdobe Illustrator · Photoshop · InDesign · After Effects · Premiere Pro · WordPress · PowerPoint · Word
Goal
The goal of this project was to develop a strong visual identity and branding for the SAKUstars 2022 competition, with a focus on creating a memorable digital presence. My digital painting, Owl, was selected as the official visual symbol, representing the competition while contributing to its overall branding and graphic direction.
From the competition logo to the WordPress website, the identity needed to feel coherent across print, merchandise, social media and event communications.
Research & Concept Development
To ensure a cohesive and recognizable brand identity, I worked closely with the main project manager, conducting a personal interview to determine the competition’s graphic direction.
This process led to the selection of a lilac-based color palette, complemented by green, yellow, blue, and black, creating a visually striking and unified design system.
The visual identity needed to feel creative and welcoming to Finnish vocational students while remaining clear and consistent across formats.
Designing across every touchpoint.
My role combined visual identity and UI/UX, web design, usability testing, and production of the event's print and digital materials.
Print & Digital Media
Created posters, postcards, banners, price tags, stickers and merchandise prints for T-shirts, hoodies, caps, bags, sunglasses, and water bottles.
Social Media & Animation
Created custom graphics and animated content for the SAKUstars 2022 website, Instagram and Facebook, including award-ceremony animations.
Presentation & Document Templates
Designed official PowerPoint and Word templates so the event team could communicate with a consistent look.
Web Design & Development
Designed and developed the WordPress website, sakustars.fi/2022, to provide competition details and updates with a clear information hierarchy and responsive layouts.
UI/UX & Usability Testing
Worked on navigation, readability, responsive behaviour and usability of the website to help participants and visitors find important information across devices.
Balancing creativity and consistency.
One of the main challenges in the SAKUstars 2022 project was balancing creativity with brand consistency. The visual identity had to remain cohesive across multiple platforms without losing the energy of the competition.
Creative consistency
Maintaining a unified visual identity across print materials, digital media, merchandise and event graphics.
Print and digital production
Adapting designs for different formats required attention to technical specifications, dimensions and colour reproduction.
Team collaboration
Integrating feedback from a diverse team while keeping a coherent creative direction and working closely with the main project manager.
A broad student audience
Creating an identity that resonated with Finnish vocational college students with varied interests and visual preferences.
Responsive WordPress design
Making the website visually engaging, functional and easy to use on both desktop and mobile devices.
Engagement across channels
Connecting the experience across physical materials, social media, website updates and the live competition.
These challenges helped me refine my creative and strategic thinking and deliver a cohesive experience across many touchpoints.
Visual identity in practice.
Logo, illustration, event materials, printed graphics, website designs and photographs from SAKUstars 2022. Select an image to view it in full.
Bringing the visual identity to life.
I created animated content for SAKUstars 2022 communications, including motion graphics for the award ceremony, extending the event's owl identity into a dynamic format.
Award ceremony animation with fireworks
07 / Impact & outcome
Impact & Outcome
By maintaining a strong and cohesive visual identity, I helped strengthen the competition's brand recognition and support audience engagement. The digital assets provided continuity across social media, printed materials and online platforms, making SAKUstars 2022 visually appealing and memorable.
This project allowed me to apply my UI/UX design, branding and web development skills while collaborating with a diverse team to create a consistent and engaging user experience across multiple touchpoints.
Original design work.
Explore the original visual work, including event branding, printed materials, merchandise and website designs.
The portfolio can also be opened in a separate tab.